Kapiti Observer : January 3rd 2013
5073766AA KAPITI OBSERVER Tonia Kennedy & Russell Woodley PH (04) 298 5019 HOROWHENUA MAIL Bruce Court PH (06) 368 6011 Contact Our Advertising Specialists: www.kapitiobserver.co.nz www.horowhenuamail.co.nz Source: *Nielsen Consumer and Media Insights Q4 2011 -- Q3 2012 (average issue readership) Every Thursday our motoring pages have stories written by Fairfax Media's leading journalists. The latest vehicle news is accompanied by a selection of used vehicles advertised by local, leading car dealers. OF OUR READERS BOUGHT A LAST YEAR SSSSS S S S SO O O O O O OLLL L LLLD D D D D D D D ur Advertising Specialists: SSSOOLLLDD D S S S S S S S SO O O O O O OLLLLD D D D D D D 5-7 Ihakara St, Paraparaumu Call to make a booking now on 0800 489 932 www.hmckapiti.co.nz 4467941AA Oil water level and tyre pressures checked free while you wait anytime W.O.F., service, repair and maintain all makes and models Holden, Suzuki and Kia authorised agent Vehicle relicensing facilities Free pick up and delivery service Loan vehicles Options for commuters Discount for Grey Power Members Online booking service 16 THURSDAY, JANUARY 3, 2013 All-American sports a movie icon ' Corvette is admired the world over and there are few world-class vehicles that can match its iconic status and successes. ' -- Vijay Iyer Chevrolet Europe public relations director The first and latest: Celebrating 60 years of America's sports car. Jeff Gorvette: Based on the Chevy and racer Jeff Gordon for Cars 2. Route 66: The TV show was one of the earliest to use the Corvette as a prop. Renowned for its looks, voice and muscular performance, Chevrolet's legendary Corvette is celebrating its 60th anniversary this year and will be revealed in concept form as an all-new model at Detroit's North American International Auto Show in January. The Corvette exemplifies a true sports car -- simply cool and exciting, traits that have been underlined by its image in pop culture. The fame of Corvette has long been established through its success in American culture to the extent that when someone refers to the ''All American Sports Car'', it's the Corvette that immediately comes to mind. Over time, a wide variety of innovative features have contributed to its growth and kept it with the flow of changes of fashion, performance and desirability, with the Corvette often leading from the front with technology. This was evident right from the start when the first Corvette became the first series production sports car to use fibreglass for its construction. The car has helped introduce extended mobility tyres (also known as run-flats), heads-up display, which projects important data on the windshield in plain view of the driver, as well as magnetic selective ride control which enables uncannily effective damping for all conditions. Together with its constant technological advancements, the demand for Corvettes to appear alongside famous actors and actresses has also not died down. This trend serves to illustrate America's 60-year-old love affair with the car. Chevrolet's significance in the American cultural landscape is as obvious on the streets as it is in the arts and entertainment. From action-packed adventure films to TV dramas, Chevrolet's Corvette has taken 1434 lead or supporting roles in television shows and Hollywood films, firmly establishing itself in American pop culture. The Internet Movie Cars Database has recognised top movies featuring Corvettes -- a short selection includes: Rush Hour (1998) -- James Carter, the fast talking and quick-witted detective, drives a sleek 1971 Chevrolet Corvette. The car makes for a perfect accessory to his adventurous lifestyle. Cars 2 (2011) -- Chevrolet NASCAR legend Jeff Gordon provides the voice for a Corvette C6.R character called Jeff Gorvette. Corvette Summer (1978) -- The leading man heads on an adventure to find his stolen 1973 Corvette Stingray in this classic teen summer movie. Route 66 (1960-1964) -- The iconic vehicle that stays true to the characters throughout their travels is a red 1960 Chevrolet Corvette convertible. The first season originally used a 1959 Chevrolet Corvette convertible, but then upgraded to the 1960 in the second season to push the newest product. Corvette sales doubled during the first season alone! Transformers: Revenge of the Fallen (2009) -- The sexy silver 2009 Corvette Stingray concept car was featured as Sideswipe, Autobot sidekick to Optimus Prime, giving the Corvette a mysterious and powerful aura. Glee (Season 2, Episode 2) -- The 2011 Chevrolet Corvette Grand Sport proved to be an instrument of power for Will Schuester and his arch nemesis Carl Howell when it came to vying for the attention of sweet-natured guidance counsellor Emma Pillsbury. Maybe Corvettes are more instrumental than music to gain the attention of the woman you love? ''Corvette is admired the world over and there are few world-class vehicles that can match its iconic status and successes,'' says Chevrolet Europe public relations director Vijay Iyer. The new Corvette 427 Convertible Collector's Edition which is the runout version of the current seventh-generation of Corvette was built to commemorate the 60th anniversary of this legendary sports car. It is the fastest Corvette convertible ever built and includes the high-tech features that the nameplate has become renowned for. ''For almost 60 years, Corvette has offered state- of-the-art features, technologies and incredible performance,'' says executive chief engineer Tadge Juechter, the man responsible for overseeing the design of the Corvette 427 Convertible Collector's Edition. The Corvette continues to embody both technological advancement and fame in the film industry. Like wine, the Corvette only gets better with age. This year's North American International Auto Show in Detroit will see the official reveal of the much anticipated Chevrolet Corvette C7.
December 27th 2012
January 10th 2013